Enter the Mind of Jack | Jack in the Box
To help launch Jack In The Box’s new Brunchfast menu, we teamed with David & Goliath agency, Horizon Media and influencers Bart Baker, Daym Drops and Josh Elkin for an epic ride through the potato fields, bacon forests and brunch-inspired landscapes of Jack’s mind.
All 3D environmental work was done in Side Effects, Houdini and rendered in Mantra. The renders were then composited in Nuke, where the final look came to life.
Below are wireframes showing the environments in Houdini. Extensive use of a delayed load packed primitive system was used for the geometry, allowing for the rendering of very large data sets.
Below are examples of the compositing process in Nuke and the different channels rendered out of Mantra.
Production Company: VR Playhouse
Client: Jack in the Box
Agency: Horizon | David and Goliath
Director: Derin Turner
Producers: Ian Forester, Christina Heller, Dylan Southard
Production Coordinators: Joseph Brock, Sara Gunderson
Technical Director: Jordan Halsey
Chief Technologist: Joel Jones-Marino