Category

Storytelling

Cereal in the Age of Virtual Reality

By | Storytelling | No Comments

So Kellog’s announced that they’re going to be rolling out limited-edition cereal boxes that will include build-your-own VR viewers, akin to Google’s DIY device, Cardboard. They’ll have their own app too, with 360° videos that will reportedly include first-person rides on a mountain bike and a wingsuit. All of which is pretty cool. Nevertheless, we […]

Read More

The Value of Virtual Tragedy

By | Storytelling | No Comments

The concept of presence, of being virtually and magically transported to a place, real or imagined, and having the feeling of truly being there, has always been and will continue to be, one of the chief selling points of virtual reality. But that concept of presence, and the value that VR gives to it, becomes much more […]

Read More